The number people ask me for
A lean, single-city app like DoorDash comes to about 1,670 to 2,500 hours of work in my estimate, which at $150 to $225 an hour is $250,500 to $562,500. That's the answer. The rest of this article is the arithmetic behind it, so you can argue with each line instead of the total.
I get asked this question a few times a quarter, usually in the first five minutes of a call, and usually after the founder has read three agency blogs that disagree with each other by a factor of thirty. One says $15,000. Another says $500,000. Both say "it depends."
It does depend. But it depends on things you can write down: which features, how many hours each, and what an hour costs. So that's what I did.
To be clear, every hour figure below is my scenario estimate. It isn't a quote, and it isn't a measurement of any project. It's how I would size the work today if you handed me DoorDash's own help center and asked for a v1. DoorDash is a trademark of DoorDash, Inc., and nothing here implies any relationship with them.
Why I refuse the agency ranges
The published "app like DoorDash costs $A to $B" figures can't be checked, because none of the pages I read show the hours or the rate behind them. I'm not saying they're wrong. I'm saying there's no way to tell.
Here are three I read on September 30, 2026, from Project Cost Estimator, TechAhead and Apptunix, cited as examples of the claim, not as evidence of a price.
| Page | What it prints | Hours shown | Rate shown | Sources shown |
|---|---|---|---|---|
| Project Cost Estimator | $30,000 to $55,000 lean; $60,000 to $160,000 full; dollar figures per feature | No | No | No |
| TechAhead | $50,000 to $200,000 MVP; $500,000 or more for a full app | No | No | No |
| Apptunix | A minimum of $15,000 to $30,000 for a food delivery app; mentions $20 to $120 an hour for teams in India | No | Only a regional band | No |
The first one is the most careful of the three: it breaks the cost down by feature, putting courier dispatch at $7,000 to $16,000, for example. But a dollar figure per feature still hides two unknowns multiplied together. $16,000 is 160 hours at $100, or 71 hours at $225, or 400 hours at $40. Those are three very different dispatch systems.
Think of it like a grocery receipt that shows the total but not the items. You can't tell whether you bought a week of food or one very expensive steak.
So here's the rule I follow: a cost estimate is only worth reading if it shows the feature list, the hours and the rate. If any of the three is missing, I don't print the number, and I'd suggest you don't budget against it. The same goes for the marketplace commission percentages that float around these pages. I couldn't find a primary rate card behind any of them, so they don't appear here.
I use the same method in my sibling piece on what an app like Uber costs to build, and the two are worth reading side by side, because ride hailing and food delivery share about half their plumbing.
What DoorDash actually is
DoorDash is three apps and a dispatch brain, and its own documentation says so. Before I price anything I read the help center for each side, the engineering blog and the latest annual report.
| Side | What DoorDash documents | Where I read it |
|---|---|---|
| Customer | Browse, cart, checkout, live order status, DashPass membership at $9.99 a month or $96 a year | DoorDash help center, 10-K |
| Courier (Dasher) | Offers with base pay of $2 to $10 or more, 100% of tips, an Earn by Time option, a required drop-off photo | DoorDash help center |
| Merchant | Tablet order pop-ups, manual or auto confirm, prep time in five-minute steps, out of stock, replacements, refunds, chat, masked calls, Dasher arrival alerts | DoorDash help center |
| Dispatch | DeepRed, a system of machine learning and optimization models that decides which Dasher gets which offer | DoorDash engineering blog, 2021 |
| Company scale | Over 31,400 employees, over 40 countries, three marketplaces (DoorDash, Wolt, Deliveroo) and a commerce platform including Drive | 10-K filed February 12, 2026 |
The merchant side surprised me most when I first read it closely. The DoorDash tablet help page lists order pop-ups, manual or automatic confirmation, prep time adjustable in five-minute increments, marking items out of stock for the day, four hours or indefinitely, suggesting replacements, refunding single items, adding small charges up to $5 for special requests, live chat, masked calling, an alert when the Dasher is about five minutes out, and the ability to block a Dasher.
That's not a tablet. That's a restaurant operations product.
The courier side is simpler on the surface. The Dasher pay page says base pay per offer ranges from $2 to $10 or more depending on time, distance and desirability, that 100% of tips go to the Dasher, and that there's an alternative Earn by Time mode. A separate page says the app won't let a Dasher complete a delivery until they submit a clear drop-off photo.
Each of those sentences is a feature. "Base pay varies by desirability" is a pricing model. "Earn by Time" is a second pay engine. "Photo required" is a camera flow, image storage, and a dispute tool on the support side.
Then there's dispatch. DoorDash's engineering blog described its dispatch system, DeepRed, in 2021 as a set of machine learning models that predict how an order will unfold with a given Dasher, feeding an optimization layer that decides who gets which offer. I couldn't load that post directly (the site blocks automated readers), so I'm relying on its indexed summary and not quoting it.
For the full feature list with the legal reasoning behind each one, I wrote a ranked guide to food delivery app features. This article prices them.
Your v1 versus their decade
You aren't building DoorDash. You're building the smallest thing that can take an order, find a courier and pay everyone correctly in one city.
DoorDash's 10-K for fiscal 2025, filed February 12, 2026, says the company has over 31,400 employees worldwide and operates in over 40 countries. It runs three marketplaces (DoorDash, Wolt and Deliveroo), three membership programs, and a commerce platform that includes Drive, online ordering, branded apps and tableside order and pay.
Here's the multiplier that matters. My lean v1 is at most 2,500 hours. A full-time engineer works roughly 2,000 hours a year. So the high end of my v1 is about 1.25 engineer-years. DoorDash's headcount isn't all engineers, obviously, but even a small fraction of 31,400 people working for a decade is a different universe of hours.
Why does that matter? Because every "DoorDash clone" pitch quietly promises the decade for the price of the v1. It can't. What you can buy is the core loop, done carefully, in one market.
- In a v1: customer ordering, a merchant order screen, a courier app, rules-based dispatch, split payouts, tracking, notifications, support tools and an admin console.
- Not in a v1: machine learning dispatch, order batching, a membership program, ads, grocery, reservations, a white-label delivery API, international markets.
- The line between them is whether the business can take and deliver its first thousand orders without the feature.
The hours, feature by feature
The lean v1 adds up to about 1,670 to 2,500 hours in my scenario. It assumes one city, cross-platform mobile apps in React Native, a web admin, Stripe Connect for payouts and a third-party map provider.
| Feature (lean single-city v1) | Low hours | High hours |
|---|---|---|
| Discovery, product design and UX for three apps | 120 | 180 |
| Customer app: sign-in, restaurant browse and search, menu, cart, checkout | 220 | 320 |
| Menu and catalog model with a merchant menu editor | 100 | 150 |
| Payments: Stripe Connect split payouts, tips, refunds | 140 | 200 |
| Dispatch v1: rules-based offers, accept and decline, reassignment | 120 | 200 |
| Courier app: onboarding, offers, navigation handoff, drop-off photo | 180 | 260 |
| Live tracking and ETA display | 90 | 140 |
| Merchant tablet and web order manager | 140 | 200 |
| Notifications: push, SMS, masked calling | 50 | 80 |
| Ratings, support tickets and refund tools | 80 | 120 |
| Admin and operations console | 120 | 180 |
| Fee itemization, tip display, pay statements | 60 | 100 |
| QA, release, infrastructure and monitoring | 150 | 220 |
| Project management | 100 | 150 |
| Total | 1,670 | 2,500 |
Doing the arithmetic out loud: 1,670 hours at $150 is $250,500. 2,500 hours at $225 is $562,500. The middle combinations are 1,670 at $225, which is $375,750, and 2,500 at $150, which is $375,000.
A few lines deserve an explanation, because they're where people underestimate.
Payments is not a checkout button
140 to 200 hours looks like a lot for "payments." But a delivery order pays three parties: the restaurant, the courier and you. Tips must pass through in full. Refunds may be partial and item-level, which the DoorDash tablet supports. Each connected account needs onboarding and identity checks. That's a ledger, not a button.
Dispatch v1 is deliberately dumb
120 to 200 hours buys rules: offer to the nearest available courier, wait a set time, move on if declined, reassign if nobody accepts. It won't batch two orders into one trip or predict prep times. That's fine for a few hundred orders a day, and it's the line I'd defend hardest against scope creep.
The merchant side is half a product
140 to 200 hours for the order manager plus 100 to 150 for menus. Restaurants live in this screen during a dinner rush. If it drops an order, you lose the restaurant.
The courier app carries the most device work
180 to 260 hours covers onboarding, document upload, the offer screen with pay shown before acceptance, background location while a delivery is active, handing off to a navigation app or SDK, and the drop-off photo. Background location is where mobile operating systems fight you hardest, because both Apple and Google restrict it for battery and privacy reasons. Expect a round or two of store review questions about it.
Admin is where your team lives
120 to 180 hours for an operations console sounds like overhead until your first Saturday. Someone has to see every live order, reassign a stuck delivery, issue a refund, pause a restaurant that stopped answering, and deactivate a courier account. In the EU that last action will need a human decision anyway, so build the button with an audit trail from day one.
QA and project management are not padding
150 to 220 hours of QA and release plus 100 to 150 of project management is about 15% of the total at either end (250 divided by 1,670 is 0.15; 370 divided by 2,500 is also about 0.15). A three-sided app has more ways to fail than three one-sided apps, because every order crosses all three. Testing that means placing real orders with a real restaurant, a real courier and a real card, repeatedly.
Why React Native? Because three apps across two platforms is six native apps otherwise, and a v1 can't afford that. We cover the tradeoffs on our React Native development page. The cost of the choice: some navigation and background location work still needs native modules, and I've budgeted for that inside the courier line.
The fuller launch
A fuller multi-city launch adds about 880 to 1,380 hours, for a total of 2,550 to 3,880 hours, or $382,500 to $873,000.
| Added for a fuller multi-city launch | Low hours | High hours |
|---|---|---|
| Membership program with consent-based renewal | 80 | 120 |
| Promotions and coupons | 60 | 100 |
| Scheduled and group orders | 80 | 120 |
| Order batching and a trained ETA model | 200 | 320 |
| Multi-city zones and pricing configuration | 100 | 160 |
| Fraud checks, background check and identity flows | 80 | 120 |
| Merchant analytics and monthly itemized statements | 80 | 120 |
| City-specific pay and fee rule engines | 80 | 140 |
| Extra QA, load and security testing | 120 | 180 |
| Added total | 880 | 1,380 |
| Fuller launch total (lean plus added) | 2,550 | 3,880 |
The arithmetic: 1,670 plus 880 is 2,550. 2,500 plus 1,380 is 3,880. At $150 that's $382,500 to $582,000. At $225 it's $573,750 to $873,000.
The biggest added line is batching and an ETA model, at 200 to 320 hours. That's the first step toward what DeepRed does, and it's only worth building once you have enough order history to train on. Build it before you have data and you're fitting a model to noise.
The membership line is modest in hours but not in risk. DashPass costs $9.99 a month or $96 a year according to DoorDash's help center, with a free trial that rolls into a paid plan. Auto-renewal and trial conversion are exactly where consumer protection regulators look, so I budget for clear consent screens and easy cancellation. DoorDash also publishes an average savings figure for members; that's a company's own number about its own product, so I don't repeat it.
City rule engines get their own line because every market you add has its own pay floor and fee cap. More on those below.
The smallest honest version
If you own restaurants rather than want to become a marketplace, skip the courier side: about 520 to 800 hours, or $78,000 to $180,000.
| Feature (single-brand ordering, delivery outsourced) | Low hours | High hours |
|---|---|---|
| Customer app: browse, cart, checkout, order status | 220 | 320 |
| Menu management | 60 | 100 |
| Standard Stripe payments (no Connect payouts) | 60 | 90 |
| Integration with a third-party delivery network | 60 | 100 |
| Admin console | 60 | 90 |
| QA and release | 60 | 100 |
| Total | 520 | 800 |
The arithmetic: 520 hours at $150 is $78,000; 800 hours at $225 is $180,000.
DoorDash itself sells this pattern. Its 10-K lists Drive, a delivery fulfillment service, among its commerce platform products. You build ordering; somebody else's couriers deliver. The downside is plain: you don't control the courier experience, and you pay that network per delivery on terms I haven't priced here because they're negotiated.
I'd still start here for most restaurant groups. It's roughly a third of the lean marketplace (800 divided by 2,500 is 0.32), and it tells you whether customers order from your app at all before you pay for couriers.
| Scenario | Hours | At $150 an hour | At $225 an hour |
|---|---|---|---|
| Single-brand ordering, delivery outsourced | 520 to 800 | $78,000 to $120,000 | $117,000 to $180,000 |
| Lean single-city three-sided v1 | 1,670 to 2,500 | $250,500 to $375,000 | $375,750 to $562,500 |
| Fuller multi-city launch | 2,550 to 3,880 | $382,500 to $582,000 | $573,750 to $873,000 |
A worked scenario
Consider a founder who wants to launch a delivery marketplace in one mid-sized US city with 60 restaurants, and has $300,000 to spend on the build. In my numbers, that budget buys the lean v1 at the low end of the rate and hours, and not much else.
Here's the division. $300,000 at $150 an hour is 2,000 hours. At $225 it's about 1,333 hours. My lean v1 is 1,670 to 2,500 hours. So at the lower rate the budget covers the lean scope if the work lands near the bottom of my range, and at the higher rate it falls about 337 hours short of even the low end.
That's not a disaster. It's a decision. The founder has three honest options.
- Cut scope: drop masked calling, keep support to email and a refund button, and let restaurants use a web order screen instead of a dedicated tablet app. That can take something like 150 to 200 hours out of the lean table.
- Phase it: build ordering first and hand delivery to a third-party network, which is my smallest scenario at 520 to 800 hours, then add couriers once order volume justifies them.
- Raise more: price the lean table at the high end and fund the gap before starting, so the build doesn't stop at 80% with nothing shippable.
I'd pick the second option for most founders in this position. The first thousand orders tell you whether restaurants and customers want your marketplace at all. Couriers are the most expensive side to build and the most expensive side to operate, and running them before you know demand is paying for a delivery fleet to wait around.
The running costs in that scenario also tell you something. At 60 restaurants and, say, 2,000 orders a month early on, card processing at $1.402 per $38 charge is $2,804 a month. That scales linearly, so you can budget it as a share of each order rather than as a fixed bill. The fixed bills (maps, verification, store fees) mostly sit inside free tiers at that size.
The phased path lines up with how we usually recommend an MVP in the first 90 days: prove the riskiest assumption first, and spend on the rest once it holds.
What it costs to run
At 10,000 orders a month in one city, published vendor prices add up to about $18,210 a month, and card processing is roughly 77% of it.
This is a labelled scenario. I assumed an average charge of $38 (a $30 basket plus about $4 of fees and a $4 tip), 150 active couriers, 60 active restaurants, weekly payouts, three texts per order, 2,000 phone sign-ins, 50 new couriers screened a month, and about $330,000 a month paid out to restaurants and couriers. Change any of those and the total moves.
| Line item (10,000 orders a month, one city) | Published price | Arithmetic | Monthly |
|---|---|---|---|
| Card processing | 2.9% + 30¢ per charge | $38 average charge: $1.102 + $0.30 = $1.402 × 10,000 | $14,020.00 |
| Connect active accounts | $2 per monthly active account | 150 couriers + 60 merchants = 210 × $2 | $420.00 |
| Connect payouts | 0.25% + 25¢ per payout | 840 payouts × $0.25 = $210, plus 0.25% of $330,000 paid out = $825 | $1,035.00 |
| SMS order updates | $0.0083 + about $0.0045 carrier fee | 30,000 segments × $0.0128 | $384.00 |
| Phone verification | $0.05 + $0.0083 SMS | 2,000 sign-ins × $0.0583 | $116.60 |
| Mapbox Navigation SDK | $0.08 per trip after 1,000; $0.30 per user after 100 | 9,000 × $0.08 = $720, plus 50 × $0.30 = $15 | $735.00 |
| Mapbox maps and directions | 25,000 free MAU; 100,000 free Directions requests | About 6,000 MAU and 30,000 requests, inside free tiers | $0.00 |
| Background checks | Checkr Basic $29.99 per report | 50 new couriers × $29.99 | $1,499.50 |
| Total before hosting and staff | $18,210.10 |
Adding it up: $14,020 plus $420 plus $1,035 plus $384 plus $116.60 plus $735 plus $1,499.50 is $18,210.10. Card processing alone is $14,020 divided by $18,210.10, or about 77%.
The sources for each line: Stripe's Connect pricing page lists 2.9% plus 30 cents per card charge, $2 per monthly active account and 0.25% plus 25 cents per payout when the platform handles pricing. Mapbox lists 25,000 free mobile map users, 100,000 free Directions requests, and Navigation SDK at $0.30 per user and $0.08 per trip after 100 users and 1,000 trips. Twilio lists $0.0083 per US SMS segment plus carrier fees of $0.0035 to $0.005; I used $0.0045, the T-Mobile and Verizon figure. Twilio Verify is $0.05 per successful verification plus the SMS. Checkr lists its Basic report at $29.99.
Two honest gaps. Checkr prices its driver record checks by quote, and a delivery app needs one, so the real screening line is higher than $1,499.50 by an amount that's not publicly disclosed. And I haven't priced cloud hosting, because it swings too much with architecture to put a single number on.
If you prefer Google, its pricing list shows Dynamic Maps at $7.00 per 1,000 loads and Compute Routes Essentials from $5.00 per 1,000 after 10,000 free calls per SKU each month, and Google also sells monthly subscription plans from $100.
The rules that become features
Delivery apps are regulated at the city, state and national level, and almost every rule turns into code. I checked each status on September 30, 2026.
| Rule | Status on September 30, 2026 | What it forces you to build |
|---|---|---|
| NYC minimum pay rate | In force: $22.13 an hour before tips from April 1, 2026 | A pay engine that tracks engaged time per courier and tops up to the minimum |
| NYC Local Law 79 of 2025 | Enacted May 31, 2025 | Restaurant fee tiers capped at 15%, 5% and 3%, an optional enhanced tier up to 20%, monthly itemized statements, 30-day notice of fee changes |
| San Francisco delivery fee rules | In force; core service structure since January 31, 2023 | A core delivery option at or below 15% of menu price, with add-ons billed separately |
| California Proposition 22 | Upheld by the California Supreme Court on July 25, 2024 | Engaged-time and per-mile earnings guarantee math, health stipend eligibility tracking, insurance |
| Seattle App-Based Worker Minimum Payment | In force since January 13, 2024; 2026 rates $0.47 a minute, $0.80 a mile, $5.34 per offer as restated by Amazon Flex | Per-offer pay floor calculation and upfront offer disclosure |
| US DOL independent contractor rule | 2024 rule in effect; 2026 rescission only proposed | Nothing new yet; keep contractor terms and controls documented |
| EU Platform Work Directive | Transposition deadline December 2, 2026 | Explanations of automated decisions and a human review step before any account suspension |
| State marketplace facilitator tax | In force in many states, for example Iowa since January 1, 2019 | Tax calculation by merchant location, with fee-by-fee taxability |
New York City is the strictest market I checked. The city's consumer and worker protection department set the minimum at $22.13 an hour before tips from the first pay period on or after April 1, 2026, a 3.2% inflation adjustment. Local Law 79 of 2025 keeps restaurant fee caps of 15% for delivery, 5% for basic service and 3% for transactions, allows up to 20% more for optional enhanced services, and requires monthly itemized statements.
Here's what that means in hours. A pay floor needs engaged time per courier per pay period, a comparison against the floor and a top-up. A fee cap needs fee tiers per restaurant and a statement generator. That's why "city-specific pay and fee rule engines" is 80 to 140 hours in my fuller scenario, and why I'd push you to launch in one city first.
California's Proposition 22 survived: the state Supreme Court upheld it unanimously on July 25, 2024. It lets delivery companies treat couriers as contractors if they meet its conditions, including an earnings guarantee of 120% of minimum wage for engaged time plus a per-mile amount. San Francisco requires a core delivery option at or below 15% of menu price. Seattle's 2026 rates, as restated by Amazon Flex, are $0.47 a minute, $0.80 a mile and a $5.34 per-offer minimum.
Federally, the Department of Labor proposed on February 26, 2026 to rescind its 2024 contractor rule. That's a proposal. The 2024 rule, effective March 11, 2024, remains in effect until a final rule replaces it. DoorDash's own 10-K lists Dasher reclassification as a material risk, which tells you how much rides on this for any courier marketplace.
In Europe, the Platform Work Directive must be written into national law by December 2, 2026. It presumes employment where a platform directs and controls work, requires platforms to explain their automated systems, and requires a human to make any decision to suspend or terminate a worker's account. If your dispatch system can deactivate a courier automatically, that feature has to change before you launch in the EU.
Then there's sales tax. Many states treat delivery platforms that take payment as marketplace facilitators. Iowa, for example, has required it since January 1, 2019 above $100,000 in sales, and taxes service fees but not delivery charges. That fee-by-fee distinction is why checkout itemization isn't cosmetic. I don't have a public dollar figure for any of these compliance costs, so I've described the build instead of inventing one. I'm not a lawyer, and you'll want one for each market.
Year two
Year two costs roughly what the running costs are plus a steady stream of engineering, which in my scenario is about $326,500 to $488,500.
The engineering part: I assume 60 to 100 hours a month for fixes, OS updates, vendor API changes and small features. That's 720 to 1,200 hours a year, or $108,000 to $270,000 at $150 to $225 an hour.
The vendor part: $18,210.10 a month times 12 is $218,521.20 at a flat 10,000 orders a month. Add the two: $108,000 plus $218,521.20 is $326,521.20 at the low end, and $270,000 plus $218,521.20 is $488,521.20 at the high end. I rounded to $326,500 and $488,500.
Notice what dominates. Card processing is a percentage of volume, so it grows with success. If orders double, that line alone goes to about $28,040 a month. Engineering doesn't double with orders; the vendor bill does.
For the fuller picture of what an app costs after launch, including hosting, monitoring and staffing, see my breakdown of app total cost of ownership.
What breaks first
The first things to break in a delivery v1 are the money edges, not the maps.
- Partial refunds. A restaurant refunds one item, the tip was on the full order, the courier was already paid. If your ledger can't express that, support staff fix it by hand forever.
- Courier no-shows. Rules-based dispatch needs a timeout and a reassignment path; without them an order sits unassigned while the food cools.
- Menu drift. Restaurants forget to mark items out of stock. The DoorDash tablet lets them do it for the day, four hours or indefinitely, which is a hint about how often it happens.
- Delivery disputes. Without a required drop-off photo tied to the order, every missing-order claim becomes your word against the customer's.
- City rules. The first time you launch a second city, the pay floor math you hard-coded for the first one is wrong.
Each of these is in my lean hours on purpose. The downside of including them is a bigger v1 number. The downside of leaving them out is a v1 that works in a demo and not on a Friday night.
Red flags in a quote
The biggest red flag in a DoorDash clone quote is a total with no hours behind it. A few others follow from the arithmetic above.
- A three-sided marketplace quoted below the cost of the customer app alone in my table, which is 220 to 320 hours.
- No line for payouts, refunds or tips, as if payments were a single checkout screen.
- Machine learning dispatch promised in a v1, before there is any order history to learn from.
- No mention of the pay floor, fee cap or sales tax rules in your launch city.
- A white-label clone script sold as custom work, with no clear answer on who owns the source code.
Where we fit
A real three-sided delivery v1 costs more than any of our starter packages, and I'd rather say that here than on a call.
Our MVP development packages are published at $15,000 to $25,000 for a validation prototype, $30,000 to $50,000 for an MVP launch and $55,000 to $75,000 or more for MVP Plus. My lean marketplace scenario starts at $250,500. The high end of MVP Plus is $75,000 and the low end of my lean v1 is $250,500; that's a gap of about 3.3 times.
What does fit a package: a clickable prototype of all three apps to test with restaurants and couriers, or a phase of the single-brand ordering scenario. Beyond that we price by the hour at $150 to $225, in phases, with full source code and IP transferring to you on full payment and a 30-day post-launch warranty.
We don't have a published food delivery case study. The closest is GoRun, a React Native running app with live event tracking on iOS and Android. It shares the live-location plumbing a courier app needs, not the marketplace. If you're comparing agencies, my ranking of food delivery app development companies shows what to ask each of them.
What I could not verify
Several numbers I wanted are not public, and I've left them out rather than guess.
- Every hour figure is my scenario estimate, not a measurement of DoorDash or of any client project.
- DoorDash's engineering spend for 2025 appeared in search summaries, but I didn't see it in the filing text I read, so I don't print it.
- The DeepRed dispatch post blocks automated readers; I describe it from its indexed summary and don't quote it.
- Checkr's driver record check price, courier insurance and third-party delivery network fees are quoted privately and are not publicly disclosed.
- Seattle's 2026 rates come from Amazon Flex restating the city's figures; the city's own PDF didn't load for me.
- EU transposition status changes monthly; I cite a law firm summary and the December 2, 2026 deadline, not any single country's law.
- Marketplace commission percentages and food delivery market size figures had no primary source I could find, so they're absent.
What to do this week
Pick one city and one side of the marketplace you can't outsource, then price only that.
- Write your feature list in one column, copying the lean table above, and cross out everything a customer could live without for the first thousand orders.
- Look up the pay floor, fee cap and sales tax rule for your launch city, and add a line for each to the list.
- Ask every vendor you're talking to for hours per feature and their hourly rate. If they won't give both, you can't compare them.
Time to get to work.
Scoping a Delivery Marketplace?
Book a discovery call with Frenchy Digital, a senior-led Black-owned Los Angeles agency. Bring your launch city and your feature list. We size it in hours at $150 to $225, and full source code and IP transfer to you on full payment.
Planning a delivery marketplace?
Book a discovery call and we will size your v1 feature by feature, in hours, before anyone commits a budget.
1517 S Bentley Ave Apt 204, Los Angeles CA 90025
Frequently Asked Questions
Sources & References
- 1DoorDash, Inc. Form 10-K for fiscal year 2025 (SEC EDGAR)↗
- 2DoorDash Help: How to manage orders on the DoorDash Tablet↗
- 3DoorDash Help: How Dasher pay works↗
- 4DoorDash Help: Confirming delivery drop-off photos↗
- 5DoorDash Help: What is DashPass↗
- 6DoorDash Engineering: DeepRed dispatch and last-mile logistics (2021)↗
- 7Stripe: Connect pricing↗
- 8Google Maps Platform: core services pricing list↗
- 9Mapbox: pricing↗
- 10Twilio: US SMS pricing↗
- 11Twilio: Verify pricing↗
- 12Checkr: pricing↗
- 13Apple: App Review Guidelines, 3.1.3(e)↗
- 14Apple Developer: program enrollment and fees↗
- 15Google Play Console Help: developer account registration fee↗
- 16NYC DCWP: Minimum pay rate for app delivery workers↗
- 17NYC Council: Local Law 79 of 2025 (Int. 762-B)↗
- 18City of San Francisco: FAQ on delivery service regulations↗
- 19DLA Piper: California Proposition 22 upheld↗
- 20US Department of Labor: independent contractor rulemaking↗
- 21Amazon Flex: Seattle App-Based Worker Minimum Payment rates↗
- 22Mason Hayes & Curran: The Platform Work Directive↗
- 23Iowa Department of Revenue: food delivery services as marketplace facilitators↗
- 24Example of the claim: Project Cost Estimator, cost to build an app like DoorDash↗
- 25Example of the claim: TechAhead, cost to develop an app like DoorDash↗
- 26Example of the claim: Apptunix, cost to develop a food delivery app like DoorDash↗

