Website showcase video - abatjourllc.com
Website Features
Custom Lighting
Custom Framing
Trade Access
Style Quiz
Fast Response
Brand Story
Overview
Abat Jour LLC is a Baton Rouge-based interiors studio known for custom lighting, lamp and chandelier repair, designer lampshades, and high-quality custom framing. The website was built as a streamlined digital showroom and lead generation engine that makes it easy for visitors to understand services, trust the craftsmanship, and start a project fast.
Three Core Goals
- Show the brand story and credibility behind the studio
- Turn visits into consultations through clear calls to action and forms
- Support a professional trade workflow through a dedicated application and intake flow
The Challenge
Abat Jour is not a single-service business. It sits at the intersection of interior decorating, custom lighting solutions, repair work, and custom framing. The website needed to do more than look good.
Key Challenges
- Clarify a multi-service offering quickly
- Create confidence for high-intent visitors who want custom work, repairs, or design help
- Generate qualified leads with enough project context to make follow-up easy
- Support both homeowners and professionals with different needs
- Make the brand story feel personal and memorable
Strategy and Website Structure
1. Conversion-First Navigation
The website navigation is intentionally small and action-oriented. Core pages include Home, Lighting, Framing, Story, Examples, Style Quiz, and Contact, with a clear "Start Your Project" call to action in the header flow.
2. Guided 'How It Works' Experience
Show Your Space
Photos plus style and budget context
Get Custom Plans
Refined until you're happy
Shop with Confidence
Custom creations by Abat Jour
This framing reduces uncertainty, which is a common blocker for custom design services.
3. Service Pages Built Around Real User Intent
Lighting Services
- • Custom lighting solutions
- • Lamp repair and rewiring
- • Chandelier repair and rewiring
- • Ready-made lampshades
- • Special order or custom lampshades
Framing Services
- • Custom picture framing
- • Picture hanging by appointment
- • Picture placement services
- • Full-service offering
4. Brand Story That Builds Trust Fast
The Story page centers on William Evans and the in-store experience, positioning Abat Jour as warm, personal, and highly specialized. It highlights decades of experience in lighting and lamps, plus a long history of decorating homes and working closely with clients. For custom work, people buy the expert, not just the product.
Lead Capture and Project Intake Design
Contact Flow Designed for Fast Response
Across service pages and the contact page, the site reinforces an expectation of response time and offers multiple ways to reach the team. Visitors can send a message through the form and are told they will hear back within 24 to 48 hours. The site encourages live phone chat during operating hours and keeps the phone number visible.
Style Quiz for Warmer Leads
The Style Quiz page is positioned as an Interior Design Assessment, creating a softer entry point for visitors who are interested but not ready to call immediately. This supports higher conversion over time by capturing leads earlier in their decision cycle.
Professional Access and Trade Workflow
A key differentiator is the Professional Access experience, which functions like a trade application and intake funnel. It collects business address details, primary business description, and requires credential documentation uploads such as trade organization membership, certification, or business license. It also communicates benefits such as retail discounts and other trade-oriented advantages.
Trade Portal Benefits
- Filters inquiries so the team receives qualified professional requests
- Supports a higher-value B2B channel alongside homeowner projects
SEO and Local Discoverability
The site is structured in a way that naturally supports search visibility for service intent and location intent.
What Makes This Website Effective
Technologies Used
Custom WordPress development, conversion-optimized navigation, style quiz lead capture, professional trade application workflow, and SEO-friendly service architecture.
Outcome
The result is a clean, conversion-focused site that functions as both a brand showcase and a practical intake system. It gives Abat Jour a modern digital front door that supports:
- Homeowners looking for custom lighting, lamp repair, lampshades, and framing
- Professionals who need a credible trade workflow and application path
- A consistent way to start projects with better context and faster response expectations