Arthritis Care

Arthritis Care is the web home of Autoimmune Care of Los Angeles, a rheumatology practice in Culver City on the Westside of Los Angeles. The practice is led by Dr. Solomon Forouzesh, a board-certified rheumatologist, and treats arthritis, lupus, gout and other autoimmune and musculoskeletal conditions. You can see the site at arthritiscare.com.

Rheumatology deals in conditions whose names are long and unfamiliar to most patients. A practice website for this specialty has three jobs: explain the conditions in plain language, tell a new patient exactly what the first visit involves, and make it easy to ask for an appointment without waiting on hold.

This is what a patient finds on the live site today.

A new patient typically lands on a condition page from a search. From there the path is short. The page explains the condition, links to the doctor's profile, and points to the appointment request. The request form asks for a date and time first, then lets the patient choose an in-person visit or a telehealth video visit, and makes clear which times are available for each. The practice then follows up to confirm.

Before the visit, the first visit guide answers the questions front desk staff hear most: what to bring, when to arrive, what forms to complete and how insurance is checked. Every one of those questions answered on the site is a call the front desk does not have to take.

Condition pages come first because that is how patients search: by diagnosis, not by practice name. The articles section gives the doctor a place to publish patient education under his own name, which builds trust and gives search engines more to index. Offering telehealth in the same form as in-person visits keeps one booking path instead of two. The live site runs on Next.js, which serves pages fast and keeps each condition page indexable.

We have no client-reported outcome figures for this project, so we do not publish any. Earlier versions of this page listed referral and call-volume percentages that we could not trace to a client report, and we removed them.

Build the site around the questions patients bring to the phone. One page per condition, a first visit guide, a FAQ and an online request form will carry most of the load. If you run a specialty practice, see our healthcare industry page, or browse more client case studies.