Be Well With Dr. Nell
A WordPress site for an integrative-medicine consultant whose audience is other practitioners: a podcast with its own player, a resource library and tiered consultation booking in one place.
Audience
Core content
Booking
Platform
Podcast player
A persistent site-wide audio player with playlist, so an episode keeps playing while visitors browse
Resource library
Free resources gated behind a newsletter signup, feeding the mailing list
Tiered consults
A free discovery call plus paid 30- and 60-minute sessions, each bookable from the site
About the client
Be Well With Dr. Nell is the platform of Dr. Nell Smircina, whose stated mission is to bring acupuncture into the standard of care. The audience is not patients: it is practitioners in integrative medicine who want help launching a practice, collaborating with other providers, or growing past a plateau.
The content is a podcast of conversations with practitioners and founders, a blog, and a library of free resources, all funnelling toward consultation work.
The brief
A consultant who publishes a podcast has a specific problem: audio and conversion normally fight each other. If listening means sitting on one page, nobody browses; if browsing stops the audio, nobody listens.
- Let an episode keep playing while the visitor moves through the site
- Qualify visitors with a free discovery call before the paid sessions
- Turn free resources into mailing-list growth rather than a bare download
- Speak to practitioners in their own language, not to a patient audience
What we built
We built the site on WordPress around a persistent audio player that keeps an episode running across page changes, with a playlist of episodes and artwork rather than a bare embed.
Three entry points sit above everything else: get the free resources, read the blog, listen to the podcast. Consultations are tiered, starting with a free 15-minute discovery call and moving to 30- and 60-minute paid sessions, so the visitor self-qualifies before booking anything. The newsletter capture runs through the resource library so that free content builds the list.
Scope delivered
Platform
WordPress, with the audio player, episode archive and booking all running inside the same install so a single person could publish an episode, a post and a resource without touching three systems.
Where it stands today
The bewellwithdrnell.com domain no longer serves the site; it currently resolves to a parking page. The build described here is documented from the project and from public archive captures of the live site.
This page describes the work Frenchy Digital delivered and what the site itself shows. Any performance figures a client has shared privately are not published here.