Beverly Hills Dental Corp
A WordPress revamp for a Beverly Hills cosmetic dental practice that also sells its own FDA-cleared clear aligner system and take-home products directly from the site.
From the practice's own YouTube channel.
Practice
Founder
Own product line
Platform
Treatment pages
Veneers, crowns, whitening and digital smile design, each with its own page
Direct product sales
NuBrace aligners, whitening kits, mouthguards and snoreguards sold on-site
Local search
Structured for "cosmetic dentist Beverly Hills" and the practice's named treatments
More from the practice's channel
Cosmetic dentistry at the practice.
A patient story.
On the practice's Rodeo Drive setting.
The hygienist side of the practice.
Treating tetracycline staining.
About the client
Beverly Hills Dental Corp practices at 435 N Roxbury Dr, Suite 102, in Beverly Hills. It is led by Dr. Tom Kalili, DMD, QME, whose site details two decades of UCLA faculty work and a research background alongside the clinical practice.
The practice is unusual among dental offices in that it does not only provide treatment. It is also behind NuBrace, an FDA-cleared removable clear orthodontic system, and it sells whitening products, mouthguards and snoreguards. That makes the website two things at once: a practice site and a storefront.
The brief
The existing site treated the practice and the product line as one undifferentiated block of pages. A patient researching veneers and a buyer looking for a NuBrace aligner arrived in the same place and had to work out which parts applied to them.
- Separate the clinical practice from the product line without splitting the brand
- Give each treatment its own page rather than a single services list
- Put the founder's credentials somewhere a prospective patient will actually read them
- Sell products with visible prices, on a platform the practice can update itself
What we built
We rebuilt the site on WordPress with a treatment-led structure: one page per procedure, each answering the questions patients actually type into search, and each ending in a contact route rather than a dead end.
The product side runs as its own shop section, with NuBrace and the take-home products carrying their own prices, from roughly $20 accessories up to full aligner treatment. Founder credentials, patient testimonials, the before-and-after gallery and press coverage each got a place in the structure instead of being buried.
Scope delivered
Platform
WordPress, with the shop and the practice content sharing one theme so the office can edit either without a developer. Instagram and Facebook are linked from the site; scheduling and inquiries run through the site's own forms.
Where it stands today
The site is live at bhdentalcorp.com and the practice maintains it.
This page describes the work Frenchy Digital delivered and what the site itself shows. Any performance figures a client has shared privately are not published here.