Training Club Mobile App

Fairfax Training Club is a Los Angeles wellness brand offering personal training, fitness and corporate wellness programs. Its founder and CEO found Frenchy Digital through a Google search for top Los Angeles developers and started working with us in September 2021. The engagement has continued since, with the client reporting an investment of more than $100,000.

Corporate wellness is a different sale from a gym membership. The buyer is an employer, the users are its employees, and the employer wants to see that the benefit is being used. Fairfax Training Club needed a mobile and web product built around that model: something employees would open on their phones every week, and something a company manager could look at to see participation.

We built the product from scratch, together with the founder, starting with an MVP and a launch roadmap that also included SEO and marketing recommendations. The feature set, as the client listed it in his review:

The two dashboards are the core of the corporate model. Employees get a personal view of their sessions and challenges; managers get a view of their team. Challenges and livestreams give people a reason to come back on a schedule, which is what an employer paying for a wellness benefit wants to see.

Our related corporate wellness work with Fairfax Training is covered in the SnapFit corporate fitness platform case study.

Day-to-day communication ran over Slack and Zoom. The founder described the team as patient and thorough in explaining technical decisions, which matters on a long build where the client is making product calls every week.

The client reported about 100 user sign-ups on launch day. He did not report later usage figures in his review, and we do not publish any.

We're very satisfied, and the work has been seamless so far.

— Founder & CEO, Fairfax Training Club

The full review is on Frenchy Digital's Clutch profile.

If you sell to employers, build for two audiences from the first version: the employee who trains and the manager who pays. Start with an MVP that covers booking, content and one reason to return each week, then add commerce once people are using it. For more on how we approach this market, see our fitness industry page.