Introspection Beverly Hills
A WordPress revamp for a Beverly Hills psychological corporation, built around clinical specialties, formal assessments and a concierge membership with hours ordinary practices do not offer.
From Dr. Selkirk's own YouTube channel.
Practice
Clinical lead
Concierge hours
Platform
Specialty pages
Depression, anxiety, trauma, relationships and insomnia, each addressed on its own terms
Assessment services
Psychodiagnostic evaluations, MMPI testing, adult ADHD and pre-surgical clearances
Consult scheduling
Initial consults booked from the site through a calendar integration
More from the practice's channel
On the practice's work with executives.
About the client
Introspection Beverly Hills is a professional psychological corporation at 9440 Santa Monica Blvd, Suite 301, founded and led by Dr. Alaleh "Allie" K. Selkirk, Ph.D. The practice treats adults for mood disorders, trauma and personality disorders.
Alongside therapy, it does formal assessment work that most therapy practices do not: psychodiagnostic evaluations, MMPI personality testing, adult ADHD evaluations, pre- and post-surgical mental health clearances for plastic and bariatric surgery, and peer consultation for other healthcare providers.
The brief
Two very different visitors reach this practice. One is an adult looking for a therapist. The other is a surgeon's office, or a patient sent by one, needing a documented psychological evaluation before a procedure. The old site spoke only to the first, so the assessment work was effectively invisible.
- Give the assessment and evaluation services standing equal to the therapy pages
- Explain the Concierge Experience membership clearly enough that its price makes sense
- Make booking an initial consultation a single obvious action on every page
- Keep the tone warm rather than clinical, matching how the practice actually works
What we built
We rebuilt the site on WordPress around a Specialties section that treats each presenting problem separately, with the assessment services given their own route through the site rather than a line in a list.
The Concierge Experience has its own page explaining what membership includes, including extended weekday hours from 7am to 10pm and weekend appointments. A 50% veteran discount is stated plainly rather than hidden in the fine print. New patient registration, the blog and the contact routes were rebuilt around the same booking action.
Scope delivered
Platform
WordPress, with consult scheduling handled through a Google Calendar integration and the practice's directory listings on Psychology Today and Theravive pointed at the rebuilt pages.
Where it stands today
The site is live at introspectionbeverlyhills.com and the practice maintains it.
This page describes the work Frenchy Digital delivered and what the site itself shows. Any performance figures a client has shared privately are not published here.