Pet Breeder Directory, Built With Claude Code

A person who wants a puppy or a kitten from a breeder must do a lot of research. The data exists, but it is in many places: kennel club registries, breed clubs, shelter databases and thousands of breeder websites. It is in many languages and many formats.

A buyer who searches for one breed near one town usually finds a marketplace that lists animals like products, or an old forum thread. Breeders and shelters have a different problem. They have no single place where they can show their work and keep their information correct.

The budget was a second problem. A directory needs years to earn search traffic. A stack with monthly fees for each user, each row or each seat can stop the project before the traffic arrives.

Pet Breeder Directory is a Frenchy Digital product, founded by Chris Machetto. The idea was to collect the public breeder data in one searchable place, and to give each breeder and shelter a profile that they can claim and manage.

The second part of the idea was the method. A small team cannot write a directory of this size by hand in a few months. We used Claude Code, the coding agent from Anthropic, as the main engineer, and we kept a person in charge of each decision. We wanted to learn what this method can build, and what it needs from the people who use it.

The first commit is from March 22, 2026, and the most recent is from October 25, 2026. That is about eight months of work. The commit counts below come from the git history.

• March 2026, 98 commits: Claude Code wrote the Next.js scaffold, the database schema, the design system and the homepage on the first day, from a sequence of numbered prompts. In the same week it added 9 international breeder scrapers, the breed health data and the breed quiz.
• April 2026, 243 commits: The busiest month of the early build. Claude added the puppy search page, the breeder data enrichment pipeline and the admin email campaign manager. It also added lead capture for Google sign in and the Sentry error setup.
• May and June 2026, 81 commits: Billing became complete: cancellation emails, retries for failed payments, refunds by country and file delivery for digital products.
• July and August 2026, 114 commits: Claude added search and filters on the directory pages, paid boosts at the top of results and the Claimed badge. A scheduled job now confirms each breeder website again.
• September 2026, 70 commits: Breeder profiles began to list available and sold dogs with prices. The breed quiz became a lead form, and the unsubscribe flow got its own page.
• October 2026, 813 commits: The largest month. About 300 commits were search and indexing work. Claude also built the support inbox, a social media pipeline and a check for every blog article title and description.

Describe what a feature does, never promise content that does not exist.

— Pet Breeder Directory project rules