Pique Acupuncture
A B2B WordPress site for a Beverly Hills acupuncture consultancy whose customers are not patients but businesses: medical practices, recovery centres, hotels and corporate offices adding acupuncture to what they offer.
Model
Market
Segments
Platform
Medical practices
Positioned as a complement to urology, fertility, orthopaedic and surgical practices
Spas and recovery
Recovery centres, hotels and luxury spas adding acupuncture to existing offerings
Corporate
Pop-up events and employee wellness programmes for corporate offices
About the client
Pique Acupuncture is a Beverly Hills consultancy that helps businesses incorporate acupuncture into their own services. It supplies as much or as little as a client needs: the framework for the programme, qualified acupuncturists, supplies, or all of it.
Its pitch rests on a specific fact about the market it serves (acupuncture is an essential health benefit in California) and on four distinct customer types: medical practices, recovery centres, hotels and luxury spas, and corporate offices.
The brief
Nearly every acupuncture website is written for patients. This one could not be. A urologist considering adding acupuncture to their practice and a hotel spa director looking for a new treatment line have almost nothing in common with someone booking a session for back pain.
- Make it obvious within seconds that this is a B2B offering, not a clinic
- Address each of the four business segments in its own words
- Replace an appointment booker with a business inquiry as the single conversion
- Keep the site small and fast, because the audience is a short list of decision-makers
What we built
We built a tight WordPress site with one job: turn a business decision-maker into an inquiry. The four segments each get their own block explaining what incorporating acupuncture looks like for that specific kind of business, rather than one generic services page.
The site is deliberately short. There is no patient booking flow, no treatment menu and no blog to maintain. Every section ends in the same contact route, and the value proposition (a revenue-increasing, client-centred addition that the consultancy can stand up for you) is stated in the first screen.
Scope delivered
Platform
WordPress, kept intentionally small: a single primary page with contact and policy pages behind it, so the site loads fast and needs almost no maintenance.
Where it stands today
The business has since rebranded. The piquebh.com domain now redirects to Cogent Acupuncture's business page at cogentacupuncture.com/for-business, which carries the same B2B offering. The work described here is the Pique-era site.
This page describes the work Frenchy Digital delivered and what the site itself shows. Any performance figures a client has shared privately are not published here.