Players Choice CBD
A WordPress and WooCommerce revamp for a cannabinoid wellness brand built around hunting, fishing and the outdoors, selling to consumers, wholesale buyers and affiliates from one store.
Category
Store
Channels
Free shipping
Full storefront
Gummies, tinctures, relief rub and Delta-8, with accounts, cart and multiple payment methods
Outdoors apparel
Players Choice Outdoors branded caps sold alongside the wellness range
Wholesale and affiliates
Separate routes for trade buyers and for partner shops in the affiliate programme
About the client
Players Choice CBD sells cannabinoid wellness products (gummies, tinctures, a relief rub and a Delta-8 range) to an audience built around hunting, fishing, hiking and camping. The brand extends into apparel through Players Choice Outdoors, and its content leans on the outdoor lifestyle rather than on clinical language.
The business runs three channels from the same store: direct retail, wholesale to trade buyers, and an affiliate programme with partner shops.
The brief
A cannabinoid store has to sell without making claims it is not allowed to make. The brief was a storefront that explains what CBD and CBG are, keeps the outdoor identity front and centre, and serves retail, wholesale and affiliate traffic without three separate sites.
- Rebuild the catalogue so product types are browsable rather than a flat list
- Give wholesale buyers their own route instead of a contact form
- Support the affiliate programme with pages partners can send traffic to
- Carry the educational content about CBD and CBG that the category needs
What we built
We rebuilt the site on WordPress with WooCommerce. The catalogue is organised by product type (gummies, tinctures, relief rub, Delta-8), with the apparel line sitting alongside it rather than buried under it.
Wholesale and affiliate each got their own section with its own signup. The free shipping threshold over $50 is stated at the top of the store rather than discovered at checkout, and the checkout carries the payment methods the customer base actually uses. The educational pages about CBD and CBG, the blog and the FAQ were rebuilt as the supporting layer around the shop.
Scope delivered
Platform
WordPress with WooCommerce, so the client runs the catalogue, pricing and orders without a developer. Shipping rules, the $50 free-shipping threshold and the payment methods are all configured in WooCommerce.
Where it stands today
The site is live at playerschoicecbd.com and the client runs the store.
This page describes the work Frenchy Digital delivered and what the site itself shows. Any performance figures a client has shared privately are not published here.