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    EcommerceCBD / Wellness

    Players Choice CBD

    Premium CBD ecommerce platform featuring athlete endorsements, subscription commerce, and compliant age verification for professional sports wellness products.

    Live website preview - playerschoicecbd.com

    400%

    Subscription Growth

    25+

    Pro Athlete Partners

    85%

    Subscription Retention

    100%

    Legal Compliance

    Age Verification

    Compliant verification for CBD regulations

    Subscriptions

    Flexible recurring billing options

    Athlete Program

    Pro athlete endorsements and content

    The Challenge

    Players Choice CBD needed a compliant ecommerce platform that could navigate CBD regulations while establishing credibility through professional athlete partnerships. Key challenges:

    • Complex CBD regulations varying by state and platform
    • Building trust in a crowded and sometimes sketchy CBD market
    • Subscription model for recurring wellness purchases

    Our Solution

    We built a Shopify Plus store with robust age verification, subscription management, and athlete ambassador profiles. The platform emphasizes transparency with lab result displays and educational content.

    Key Features Delivered

    Age verification and compliance systems
    Subscription commerce with flexible billing
    Lab result transparency for each product
    Athlete ambassador program integration
    Educational content and dosing guides
    Loyalty rewards program
    Affiliate marketing system
    COA (Certificate of Analysis) viewer

    Technologies Used

    Shopify Plus with Recharge for subscriptions, custom age-gate solution, Klaviyo for email, and TrustPilot for verified reviews.