VASPP Technological Solutions
An explainer video for an SAP partner selling something you cannot photograph: consulting, enterprise mobility and predictive analytics delivered across a dozen industries.
The explainer video Frenchy Digital produced for VASPP.
Format
Runtime
Audience
Subject matter
Abstract made concrete
Consulting and analytics have nothing to film, so the video shows the outcome rather than the service
Built for many industries
One film that works whether the viewer runs manufacturing, pharma, automotive or retail
Short enough to land
Eighty seconds, paced for a decision-maker who will not watch five minutes
About the client
VASPP is a software and IT engineering firm specialising in integrated enterprise applications, and an SAP partner. Its work covers consulting, implementation and application management, with particular depth in newer SAP products and in enterprise mobility, and it has delivered across manufacturing, retail, chemical, pharmaceutical, automotive and consumer goods.
In its own framing, VASPP positions itself as a partner and co-innovator in a client's transformation rather than a supplier: accelerating big data work and putting predictive analytics into practice through asset-based delivery.
The brief
Enterprise consulting is one of the hardest things to put on film. There is no product to hold up and no interface that means anything to someone outside the discipline. The audience is a small number of senior people who will give a video about a minute before deciding whether the firm is credible.
- Explain an abstract, technical offering to a business audience, not a technical one
- Cover a wide service range without turning into a list
- Work across every industry VASPP sells into, so one film serves all of them
- Carry the authority the buyer expects from an SAP partner
What we produced
We wrote and produced an eighty-second explainer that leads with what the client gets — growth opportunities identified, a route into new sectors and markets, analytics that arrive faster — and treats the SAP specifics as the evidence rather than the headline.
Motion graphics carry the parts that cannot be filmed, and the pacing is built for a viewer who is deciding whether to keep watching. The result is a single asset VASPP can use on its site, in a pitch, or as the first thing a prospect sees before a call.
Scope delivered
Frenchy Digital's work on this account is the video production described above. Details of VASPP's offering are drawn from the company's own public descriptions of itself.