The client
Clinique CGSA is a medical psychology clinic with a team in the 51 to 200 employee range. At that size a clinic has the problems of a small hospital: many practitioners, many patients, shared calendars, and staff who need the same information at the same time. Mental health care adds a further constraint. Every appointment is itself sensitive information, so the tools that run the clinic have to treat it that way.
The problem
The clinic needed three things that are usually bought from three different vendors, and that rarely work together when they are.
- Patient scheduling: Bookings had to be handled in a system built for protected health information, not a general purpose calendar.
- Internal coordination: A team of this size needed one place to work from, available on the phone rather than only at a desk.
- Patient acquisition: The clinic needed a steady public presence so new patients could find it and decide to book.
What we built
A HIPAA-compliant scheduling system
We built custom scheduling software for patient bookings, designed to HIPAA requirements. Custom rather than off the shelf because a psychology clinic's scheduling rules (practitioner, service type, room, follow up cadence) are specific, and because owning the system means the clinic controls where patient data lives and who can see it. If you are weighing the same decision, our article on HIPAA-compliant hosting and BAAs covers what has to be in place underneath an app like this.
An internal mobile app for staff
The second piece is an internal mobile app for the clinic's team. It is not a patient product. It exists so practitioners and staff can work from their phones with the same information the clinic runs on, instead of relaying it through calls and messages.
Social media management
The third piece is social media management, run alongside the software so that new patients arriving from social channels land on a booking flow that works.
How the pieces fit
- A prospective patient finds the clinic through its social media presence.
- They book through the HIPAA-compliant scheduling system.
- Staff see and manage that booking from the internal mobile app.
- The clinic keeps one record of the appointment instead of copies spread across tools.
The value of doing all three with one team is that the hand offs between them were designed together. Acquisition feeds booking, and booking feeds the staff app.
Results as reported
The clinic reports a 450% increase in patient bookings, more than $4M in site traffic value from the social media work, and a project value above $200K. These figures are as reported by the client at project close and have not been re-measured by Frenchy Digital. We have not found a live public website for the clinic to link to, so none is linked here.
Scope
What a similar clinic can take from this
For a clinic of this size, the expensive failures are at the seams: a booking made in one tool that staff cannot see in another, or a marketing push that sends patients to a form nobody monitors. Treat scheduling, staff tooling and acquisition as one system with one owner. Build the scheduling layer to HIPAA requirements from the start, because retrofitting compliance onto a booking tool is harder than choosing the right foundation. Our guide to AI agents for patient scheduling looks at what can be automated on top of a system like this, and the healthcare industry page collects our other clinical work, including the Wisdom Tooth Clinic Miami case study.
In the client's words
Frenchy Digital is an exceptional partner and extremely knowledgeable in their fields.
— Inssaf Larbaoui, Medical Director, Clinique CGSA
About the figures
Figures on this page are as reported by the client at project close and have not been re-measured by Frenchy Digital. Frenchy Digital's client reviews are collected on its Clutch profile.
Ask AI for a summary of Clinique CGSA by Frenchy Digital.
Open your assistant of choice with the question already written.
Ready to Build Something Similar?
Let's discuss how we can help transform your business with a custom digital solution.