We Find Your Insurance
How Frenchy Digital Built a 100+ Page Insurance Brokerage Platform in Under 72 Hours
AI-powered chatbot • 47 city landing pages • CMS Medicare compliance • Enterprise SEO architecture
Development Timeline
72 Hours
Total Pages
100+
AI Chatbot
CMS Compliant
Schema Types
12+
Interactive Tools
5 Calculators
Analytics Code
400+ Lines
Project Overview
Client
Joseph Antonucci
Industry
Insurance Brokerage
Location
Connecticut, USA
Timeline
Under 72 Hours
Coverage
Life, Health, Medicare, Annuities
Team Size
4-Person Team
Platform
Web Application
Live Site
wefindyourinsurance.comCompeting Against Billion-Dollar Insurance Carriers
When Connecticut insurance broker Joseph Antonucci approached Frenchy Digital, he faced a challenge familiar to independent brokers everywhere: competing against national carriers with virtually unlimited marketing budgets. His existing digital presence—a basic template website from his insurance agency management system—was invisible to potential clients searching online for insurance solutions.
The Problem
- •Basic template website invisible to search
- •No lead capture or engagement tools
- •Competing against billion-dollar marketing budgets
- •Medicare enrollment deadline approaching
The Requirements
- Position as trusted local expert across Connecticut
- CMS-compliant lead capture interactions
- Rank in traditional AND AI-powered search
- Dominate local search across 47 cities
The timeline constraint was non-negotiable. With Medicare Annual Enrollment Period deadlines approaching and life insurance rate increases on the horizon, Joseph needed to be live within days—not months. According to Deloitte's 2024 global insurance outlook, 70% of insurance CEOs worry about keeping pace with rapid technological change. For independent brokers, this creates both threat and opportunity.
Modern, Scalable Architecture
Built for rapid development and long-term maintainability
Frontend
- React 18.3Type-safe component architecture
- TypeScriptCompile-time error prevention
- ViteLightning-fast build tooling
- Tailwind CSSCustom design system
- Framer MotionSmooth animations
- 45+ Shadcn/uiProduction-ready components
- React Hook Form + ZodBulletproof validation
- ZustandState persistence
- TanStack QueryIntelligent caching
Edge Functions
- insurance-chatAI chatbot with CMS compliance
- submit-quoteLead capture + Resend emails
- chat-analyticsConversation tracking
Integrations
- Lovable AIIntelligent chatbot
- ResendEmail delivery
- GA4 + Meta + ClarityComprehensive tracking
Enterprise-Grade Functionality
Every feature designed for conversion, compliance, and competitive advantage
InsureGuide AI Chatbot
475-line edge function delivering CMS Medicare-compliant assistance 24/7
- Prohibited language filtering
- Context-aware conversations
- Website page referencing
- Session analytics tracking
Multi-Step Quote Form System
5-step wizard converting visitors into leads with minimal friction
- Visual progress indicator
- Insurance type-specific flows
- Form persistence with Zustand
- Abandonment tracking
47 City Landing Pages
Programmatic generation with unique localized content for each Connecticut city
- City-specific ZIP codes
- Local hospitals & healthcare networks
- Neighborhood information
- Median home prices & cost data
12+ Schema Types
Comprehensive structured data for AI search engine optimization
- Organization & Person Schema
- FAQPage for featured snippets
- Service & LocalBusiness Schema
- Article & Breadcrumb Schema
5 Interactive Calculators
Tools that drive engagement and demonstrate expertise
- Life Insurance Coverage Calculator
- Medicare Plan Comparison Tool
- Insurance Needs Quiz
- Retirement Income Calculator
- ACA Subsidy Calculator
Enterprise Analytics
400+ lines of comprehensive tracking code
- Lead value attribution
- Form abandonment analytics
- Phone click tracking
- A/B testing infrastructure
72 Hours from Kickoff to Launch
Battle-tested methodologies and parallel development sprints
Discovery & Architecture
- Requirements gathering with Joseph
- Keyword research for 200+ targets
- Technology stack selection
- Design system configuration
Core Development
- Homepage & navigation
- Service page templates
- Quote form with validation
- AI chatbot with compliance filtering
- Edge function development
Content & SEO
- 47 city landing pages
- 8 county pages
- Blog article creation
- Schema markup implementation
- Interactive calculator development
QA, Analytics & Launch
- Cross-browser testing
- Analytics implementation
- Performance optimization
- Domain connection & SSL
- Live deployment
By the Numbers
~100+
TypeScript/TSX Files
3,700+
Lines of City Data
850+
Lines of Article Content
45+
UI Components
3
Serverless Functions
47
City Landing Pages
8
County Pages
12+
Schema Types
5
Interactive Tools
10+
Blog Articles
400+
Analytics Code Lines
Under 72 Hours
Development Timeline
Principles That Drove Success
AI-First SEO is the New Competitive Advantage
Traditional SEO focuses on ranking in Google's blue links. AI Engine Optimization (AEO) focuses on being cited by ChatGPT, Perplexity, Claude, and other AI assistants. We built for both.
Compliance Cannot Be an Afterthought
Insurance marketing operates under strict CMS compliance guidelines. Building compliance filtering into the AI chatbot from the start prevented costly mistakes and protected the client from regulatory risk.
Local Domination Beats National Competition
Independent brokers can't outspend national carriers on brand advertising. But they can outrank them locally. Our 47-city approach creates 47 opportunities to appear in local search results.
Interactive Tools Drive Engagement
Calculators and quizzes transform passive visitors into engaged prospects. Users who interact with tools demonstrate clear intent—making them high-quality leads worth pursuing.
Speed-to-Market Creates First-Mover Advantage
Every day without a proper digital presence was lost opportunity. By launching before the Medicare Annual Enrollment Period deadline, Joseph captured leads that would have gone to competitors.
Independent Brokers Can Compete—and Win
We Find Your Insurance demonstrates that independent insurance brokers can compete effectively against national carriers through strategic digital investment. By combining AI-powered customer service, comprehensive local SEO, and enterprise-grade analytics in a hyper-rapid development timeline, Frenchy Digital delivered a platform that positions a Connecticut broker for sustained digital success.
The 72-hour timeline proves that with the right team and methodology, transformative digital experiences don't require months of development.