The question behind the question
Picture a practice owner putting it this way: "If the AI receptionist is $300 a month and my front desk person is $40,000 a year, why wouldn't I just switch?"It sounds like a spreadsheet question. It isn't, and the reason it isn't is the whole article.
The short answer: a full-time receptionist at the 2025 national median costs roughly $57,200 a year once you add benefits, and a packaged AI receptionist lists at a few hundred dollars a month. On those two numbers alone the AI is somewhere around 13 to 14 times cheaper. But those two numbers are not buying the same thing, and a comparison that stops at them treats them as if they were.
So here is what I did instead. I priced the human from government data (BLS wages for May 2025 and the June 2026 employer cost survey), priced the human answering services and the AI vendors from their own published price pages on September 27, 2026, priced the raw telephony building blocks, and then did the arithmetic in public so you can check it.
I also refused a handful of numbers that circulate in vendor blogs on this topic. The missed-call statistics and the "replacing a receptionist costs X" figures don't trace to anything I'd let you make a hiring decision on. I'll show you where each one comes from and why it stays out.
If you want the wider picture first (what an AI receptionist is, the four kinds of product, and how to evaluate them), start with the AI receptionist buyer's guide. This piece is only about money, and about the one or two places where money is the wrong question.
The short version. Per minute of coverage, AI is roughly 3.5 to 18 times cheaper than a human answering service on list prices and far cheaper than a new hire. Per staffed minute, a loaded median receptionist costs about $0.46, which is close to AI pricing. The real difference is utilization: you pay a person for every idle minute and you pay the AI mostly for talk time. The right design for most small offices is a person for the day and AI for the gaps.
Wage versus cost, and why it matters
The mental model most buyers bring is "salary divided by twelve versus the software subscription."It's a reasonable first pass. It's also wrong in two directions at once, which is why it produces confident answers that don't survive a year of real invoices.
It undercounts the human, because salary is not what a person costs you. Payroll taxes, paid leave, insurance and retirement sit on top, and for office staff they're a third of the bill. And it overcounts what the AI replaces, because a receptionist does things no phone agent does: signs for deliveries, calms the person in the lobby, notices the insurance card is expired.
The better model borrows a concept from economics: fixed cost versus marginal cost. A salaried person is a fixed cost. You pay the same whether the phone rings twice or two hundred times in an afternoon. An AI receptionist is almost entirely a marginal cost: most plans charge per minute or per call, so a quiet night costs close to nothing.
Therefore the useful question is never "AI or human?" It's "which hours and which calls am I paying a fixed cost to cover, and which would be cheaper on a marginal cost?" Daytime hours with steady traffic and judgement work favour the fixed cost. Nights, weekends, lunch and the third simultaneous line favour the marginal one.
To be clear, this framing flatters AI on price and does nothing for it on quality. A marginal cost that answers badly is still a bad answer. We'll get to where the human wins; first, the numbers.
What a receptionist earns in 2026
The national median wage for receptionists and information clerks was $18.27 an hour, or $38,010 a year, in May 2025. That comes from the BLS Occupational Employment and Wage Statistics survey for occupation code 43-4171, published in the May 15, 2026 release and on the occupation page. The mean was a little higher at $18.97 an hour, $39,460 a year.
A quick note on dates, because they trip people up. "May 2025" is the reference period, when the survey measured pay. The data was released in May 2026, delayed partly by the October to November 2025 appropriations lapse. It's the most recent official wage data there is as of today, September 27, 2026.
The spread matters more than the middle. A receptionist at the 10th percentile earned $13.83 an hour; one at the 90th earned $24.01. If you're hiring someone experienced, bilingual or with medical scheduling background, you're probably not paying the median.
| Measure (SOC 43-4171, May 2025) | Hourly | Annual |
|---|---|---|
| 10th percentile | $13.83 | $28,760 |
| 25th percentile | $16.33 | $33,960 |
| Median | $18.27 | $38,010 |
| Mean | $18.97 | $39,460 |
| 75th percentile | $21.70 | $45,130 |
| 90th percentile | $24.01 | $49,950 |
Source: BLS OEWS, May 2025, national estimates for SOC 43-4171, pulled from the BLS Public Data API and cross-checked against the Occupational Outlook Handbook median.
OEWS counted 910,180 people in this occupation. The Occupational Outlook Handbook gives a slightly different figure, 947,500 jobs in 2025, because it includes other classes of worker. Same median, though: $38,010. The Handbook also projects receptionist employment falling about 2% from 2025 to 2035, roughly 16,000 fewer jobs, while still expecting about 105,100 openings a year from people leaving the role.
Read that projection carefully. A 2% decline over ten years is a slow drift, not a collapse. The job isn't disappearing; there are still around a hundred thousand openings a year to fill.
It helps to see the neighbouring jobs too, because some front desks are really a different role with a receptionist title. BLS puts customer service representatives (43-4051) at a $21.53 median hourly wage, legal secretaries and administrative assistants (43-6012) at $26.72, and switchboard operators including answering service (43-2011) at $18.57. If your front desk person also does billing follow-up or legal intake, the right benchmark may be one of those, not 43-4171.
And minimum wage is mostly irrelevant here. The federal minimum is still $7.25 an hour, and California's is $16.90 for all employers from January 1, 2026, with many cities higher. The national 10th percentile for receptionists, $13.83, already sits well above the federal floor, so the market rate, not the legal floor, sets what you pay.
The benefit load on top
For private-industry office and administrative support workers, wages are 66.5% of what the employer pays. That's from the BLS Employer Costs for Employee Compensation release for June 2026, published September 9, 2026. The rest, 33.5%, is benefits.
In dollars, per ECEC Table 2: office and administrative support workers cost employers $38.27 an hour in total compensation, of which $25.47 was wages and $12.80 was benefits. Paid leave alone was $2.97 an hour, 7.7% of compensation.
The wrong model here is "benefits are maybe 10 or 15% for a small office." For some very small employers that don't offer health insurance or retirement, maybe. But legally required benefits (Social Security, Medicare, unemployment insurance, workers' compensation) exist for everyone, and across all civilian workers ECEC puts those at 6.9% of compensation on their own.
So here's the arithmetic, done out loud. If wages are 66.5% of total cost, then total cost is wages divided by 0.665. The median receptionist wage is $38,010. Divide: $38,010 / 0.665 = about $57,160. Round it to roughly $57,200 a year fully loaded.
That $57,200 is our arithmetic, not a BLS statistic. It assumes a receptionist carries the same benefit ratio as the average private office and administrative support worker. Your number will differ: lower if you offer few benefits, higher if you pay health insurance for a lower-wage worker (a fixed premium is a bigger share of a smaller wage). Treat it as a benchmark, and swap in your own payroll figures the moment you have them.
Reduce it to a multiplier and it gets easier to carry around: a receptionist costs about 1.5 times the salary (1 / 0.665 = 1.504). If someone quotes you a salary, multiply by 1.5 before comparing it to anything with a monthly price tag.
Per month, $57,200 / 12 = about $4,767. Per paid hour, on the standard 2,080 hour year (40 hours times 52 weeks, which is arithmetic, not a BLS figure), $57,200 / 2,080 = $27.50. Per staffed minute, $27.50 / 60 = about $0.46.
Hold on to that last number. $0.46 a minute is going to look very familiar when we get to AI pricing, and the reason it looks familiar is the most important idea in this piece.
Where you are changes everything
A median receptionist in New York earns about 29% more than one in Memphis, and that gap flows straight through to the comparison. National figures are a starting point. Your metro is the real answer.
In the May 2025 OEWS metro data, the median receptionist wage was $21.48 an hour ($44,690 a year) in New York-Newark-Jersey City, $20.81 ($43,280) in Los Angeles-Long Beach-Anaheim, $17.00 ($35,350) in Houston and $16.60 ($34,530) in Memphis. Divide New York by Memphis: $21.48 / $16.60 = 1.29.
| Metro area | Median wage (hr / yr) | Loaded at 66.5% wage share (our arithmetic) |
|---|---|---|
| New York-Newark-Jersey City | $21.48 / $44,690 | about $67,200 |
| Los Angeles-Long Beach-Anaheim | $20.81 / $43,280 | about $65,100 |
| National median | $18.27 / $38,010 | about $57,200 |
| Houston-The Woodlands-Sugar Land | $17.00 / $35,350 | about $53,200 |
| Memphis | $16.60 / $34,530 | about $51,900 |
Median wages from BLS OEWS, May 2025. The loaded column divides each median by 0.665, the June 2026 ECEC wage share for private office and administrative support workers. That column is our arithmetic.
By state, the top of the table is the District of Columbia at a $50,450 annual mean, then California at $46,100, Washington at $45,690, New York at $44,840, Alaska at $44,820, Massachusetts at $43,950 and Hawaii at $43,430.
What does that do to the decision? Less than you'd think, and that surprised me. AI receptionist pricing is national: a Dialzara or RingCentral plan costs the same in Memphis as in Manhattan. So the gap between human and AI is wider in expensive metros, but even in Memphis a loaded receptionist at about $51,900 a year dwarfs any plan on a published price page.
Where location does change the answer is the answering service middle ground. A $1,500 a month answering service is about 27% of a loaded New York receptionist's monthly cost ($1,500 / $5,600) but about 35% of a Memphis one ($1,500 / $4,325), so renting human coverage looks relatively cheaper where labour is expensive. The downside: in a lower-cost metro, every option saves fewer absolute dollars against a hire, so the implementation effort has to be small to pay back.
The coverage problem
One full-time receptionist covers 40 of the 168 hours in a week, which is about 24%.That's before lunch, breaks, vacation and sick days. The other 76% of the week, somebody else answers, or nobody does.
The wrong model is "I have a receptionist, so my phone is covered." You have a receptionist, so your phone is covered on weekdays, during business hours, when she's at her desk and not already on another call. That's a real and valuable slice of time. It isn't the whole week.
Do the arithmetic to cover every hour with people. 168 / 40 = 4.2 full-time equivalents. At about $57,200 each, that's 4.2 x $57,200 = roughly $240,000 a year, before overtime premiums, night differentials or a manager to schedule them. Few dental offices or plumbing companies could justify that, which is exactly why answering services exist.
And the hours a person is on the clock aren't all phone hours. ECEC puts paid leave at 7.7% of compensation for office and administrative support staff, which is one way of seeing that a slice of every paid year is time off. I looked for a BLS series giving hours actually worked versus paid for receptionists and didn't find one, so I won't invent a percentage. The direction is clear enough: paid hours overstate desk hours.
Then there's concurrency. A person answers one call at a time. When two lines ring at 9:02 on a Monday, one caller waits or goes to voicemail. An AI receptionist can answer both; RingCentral, for example, sells its AI Receptionist on minutes rather than seats, and platform vendors like Retell list concurrent-call limits you can buy up.
Therefore the fair comparison is not AI versus your receptionist. It's AI versus the 76% of the week and the second line she can't cover, and versus whatever you pay today for those gaps. For most businesses that's an answering service or voicemail.
Human answering services
Human answering services list roughly $1.75 to $3.60 a minute at their most popular 200 minute tiers.That's my division of their own published plan prices, checked September 27, 2026.
Walk through them. Ruby lists $250 for 50 minutes, $395 for 100, $720 for 200 and $1,725 for 500, and doesn't publish an overage rate. At 200 minutes that's $720 / 200 = $3.60 a minute. Abby Connect lists $599 for 200 minutes, so $3.00 a minute. PATLive lists $349 for 200 minutes, so $1.75 a minute, with a pay as you go option at $2.99 a minute and tiers running up to $6,899 for 5,000 minutes.
| Human answering service | Popular tier | Effective rate |
|---|---|---|
| Ruby | $720 for 200 minutes | $3.60 per minute |
| Abby Connect | $599 for 200 minutes | $3.00 per minute |
| PATLive | $349 for 200 minutes | $1.75 per minute |
| Smith.ai (human) | $300 for 30 calls | $10.00 per call |
List prices from each vendor's pricing page, September 27, 2026. Effective rates are our division and assume you use the whole bundle.
Smith.aiprices its human service by call rather than by minute: $300 a month for 30 calls ($11.50 per extra call), $810 for 90 and $2,100 for 300. The Starter plan works out to $300 / 30 = $10 a call. Calls and minutes aren't directly comparable, so I keep Smith.ai in its own row rather than forcing a per minute figure.
Two things jump out. First, the spread between services is about 2x ($3.60 / $1.75 = 2.06), which means shopping around matters as much as the human versus AI decision. Second, these services are much cheaper than a hire for part-time coverage: 200 minutes a month at PATLive is $349, against about $4,767 a month for a loaded receptionist.
The downside is the bundle. You pay for 200 minutes whether you use 80 or 200, and an unused bundle quietly doubles your effective rate. Ruby also doesn't publish what happens past 500 minutes, which is a question to get answered in writing before you sign.
And these are people, which is the point. A trained answering service agent can handle the upset caller, the unusual request and the "is the doctor in today?" A good one is the nearest thing to a receptionist you can rent by the minute. Keep that in mind when AI looks cheaper, because on price alone it will.
What AI receptionists charge
Published AI receptionist overage rates run from about $0.20 to $0.50 a minute, with entry plans between $0 and a few hundred dollars a month. All figures below are the vendors' own list prices from September 27, 2026; for the full twelve-vendor breakdown see the AI receptionist pricing comparison.
| AI receptionist | Entry plan | Beyond the plan |
|---|---|---|
| Smith.ai AI | $0 for 25 calls; Pro $150 for 75 calls | $3.00 per call (free); $2.50 per call (Pro) |
| Dialzara | $29 for 60 minutes; Elite $349 for 1,000 | $0.48 per minute (Lite) to $0.35 (Elite) |
| RingCentral AI Receptionist | $49 standalone for 100 minutes | $0.50 per minute |
| Trillet | $49 for 150 minutes | $0.20 per minute |
List prices from each vendor's pricing page, September 27, 2026.
Dialzara sells minute bundles: $29 for 60 minutes, $99 for 220, $199 for 500 and $349 for 1,000, with overage from $0.48 down to $0.35 a minute. At the top bundle, $349 / 1,000 = about $0.35 a minute. RingCentral lists its AI Receptionist standalone from $49 a month including 100 minutes, or $39 as an add-on to its phone system, with $0.50 a minute beyond that, billed in 30-second increments rounded up. Trillet lists $49 for 150 minutes, then $0.20 a minute, inbound only.
Smith.ai's AI plan is the neat comparison, because the same company sells the human version. The AI Pro plan is $150 for 75 calls, which is $2 a call. The human Starter plan is $10 a call. Divide: $10 / $2 = 5x. Same brand, same unit, and the AI is a fifth of the price.
Now compare per minute against the human services. PATLive at $1.75 against Trillet's $0.20 overage is 8.75x; against RingCentral's $0.50 it's 3.5x. Ruby at $3.60 against Dialzara's $0.35 is about 10x. So the full range on these list prices is roughly 3.5 to 18 times cheaper per minute ($1.75 / $0.50 at the narrow end, $3.60 / $0.20 at the wide end), and where you land depends on which two plans you actually compare.
Here's the thing I promised. That $0.46 per staffed minute for a loaded median receptionist sits right between RingCentral's $0.50 and Dialzara's $0.35. Per minute of the clock, a person at the median and an AI cost about the same.
So why is the monthly bill so different? Utilization. The AI bills for minutes it's talking. The person is paid for minutes she's talking, filing, greeting, and waiting for the phone to ring. If a receptionist spent every paid minute on the phone, AI would save you little. She doesn't, nobody does, and the idle minutes are what the AI is really competing with.
The downside, stated plainly: list price is not total cost. Every plan above needs someone to write the scripts, connect a calendar, test the edge cases and read transcripts for the first few weeks. That staff time is real, it isn't on any price page, and it's the easiest cost to leave out.
The telephony building blocks
Underneath every AI receptionist is a phone line and a voice model, and both are cheap per minute.Knowing the building block prices tells you how much of a vendor's price is infrastructure and how much is product, support and margin.
Twiliolists US inbound calls to a local number at $0.0085 a minute, toll-free inbound at $0.0220, outbound at $0.0140, a local number at $1.15 a month and a toll-free number at $2.15. Recording is $0.0025 a minute. That's the phone line.
Deepgramlists its Voice Agent API, which bundles listening, thinking and speaking, at $0.075 a minute on its Standard pay as you go tier and $0.163 on Advanced. OpenAI prices its realtime voice models per million audio tokens rather than per minute and doesn't publish a per minute figure on its pricing page, so I won't translate it into one for them.
Do the sum for a typical month. Suppose 900 inbound minutes on a local number with Deepgram Standard. Telephony: 900 x $0.0085 = $7.65. Number: $1.15. Voice agent: 900 x $0.075 = $67.50. Total: about $76 a month, or about $0.085 a minute all in.
Compare that $0.085 with Dialzara's roughly $0.35 at 1,000 minutes and you get about 4x. That gap is what you pay a packaged vendor for the product: the dashboard, the calendar integrations, the hosting, the support line and the fact that someone else maintains it.
Is the gap worth paying? For most small businesses, yes, and I'm saying that as someone who builds these. The usage is cheap; the engineering isn't. Connecting a voice agent to your scheduling system, handling transfers and failures, testing accents and background noise, and keeping it working when a provider changes an API is where the money goes. The $76 is the smallest line on the bill.
Where a custom build earns its keep is when your calls are specific: an intake flow no packaged product handles, a practice management system nobody integrates with, or a requirement to own the code. That's the case our AI Receptionist is built for. It's $5,000 for the agent plus a $5,000 one-time setup fee, both paid through Stripe Checkout as one-time payments rather than a subscription, and the product page says most builds run 2 to 4 weeks. It covers after hours, lunch and busy-line overflow and hands off to your staff with the conversation attached; it doesn't replace your receptionist. Usage costs depend on the telephony and model providers and sit on top. The honest downside: $10,000 up front is a lot more than a $49 plan, and if a packaged product fits your calls, buy the packaged product.
A worked scenario
Consider a practice that already has one full-time receptionist and wants to stop sending evenings, weekends and lunch to voicemail. This is a scenario, not a client: the call volume is an assumption I picked to make the arithmetic concrete, and every price comes from a published page.
Suppose the gaps generate about 300 calls a month averaging 3 minutes each. That's 300 x 3 = 900 minutes a month. Your own phone system logs will tell you your real numbers, and they're the only numbers that should go into your decision.
Option one, hire a second person. The gaps are spread across nights and weekends, so a second full-time receptionist would sit idle most of the time, but it's the option people reach for first. At the national median, loaded, that's about $4,767 a month.
Option two, a human answering service. 900 minutes overflows PATLive's 500 minute tier, so you're on the 1,000 minute plan at $1,499 a month, about $1.67 per minute used. At Ruby, 500 minutes is $1,725 and the overage rate isn't published, so the true figure is higher and I can't tell you by how much.
Option three, a packaged AI receptionist. Dialzara's $349 plan includes 1,000 minutes, so 900 fits. That's about $0.39 per minute used ($349 / 900).
Option four, build on raw building blocks. About $76 a month in usage, as above, plus whatever the build and maintenance cost.
| Option for 900 after-hours minutes a month | Monthly list cost | Per minute | Multiple of cheapest packaged AI |
|---|---|---|---|
| Dialzara Elite (1,000 minutes) | $349 | about $0.39 | 1.0x |
| PATLive (1,000 minute tier) | $1,499 | about $1.67 | about 4.3x |
| Ruby (500 minutes plus unpublished overage) | $1,725 plus overage | not computable | at least 4.9x |
| Second receptionist at national median, loaded | about $4,767 | not comparable | about 13.7x |
| DIY usage only (Twilio plus Deepgram) | about $76 | about $0.085 | 0.2x, before engineering |
Scenario only. Call volume is an assumption; prices are published list prices as of September 27, 2026; the loaded receptionist figure is our arithmetic from BLS data.
Now reduce it to multipliers. The second hire costs $4,767 / $349 = about 13.7x the packaged AI. The answering service costs $1,499 / $349 = about 4.3x. And the question becomes whether a human answering service is worth 4.3 times as much as AI for these particular calls.
Sometimes it is. If a meaningful share of after-hours calls are distressed patients or high-value leads who'll hang up on a bot, the extra $1,150 a month may be the cheapest insurance you buy. If most of them are "what time do you open?" and "can I move my appointment?", it isn't.
What about a one-time custom build? Take our $10,000 as the example. Against the answering service, the monthly difference is $1,499 minus usage. If usage came in near the $76 building block estimate, the gap is about $1,423 a month, and $10,000 / $1,423 = about 7 months to cover the build. That's a big "if": usage depends on your providers and your call length, and a build only makes sense if a $349 packaged plan can't do the job. If it can, the packaged plan wins on day one.
What the scenario says.For gap coverage, the realistic comparison is not AI versus a receptionist at 13.7x. It's AI versus an answering service at roughly 4x, and the question is whether the human touch on those calls is worth the multiple. For most routine after-hours traffic it isn't. For some calls it is, which is why good AI setups transfer to a person.
Where a human wins
A human receptionist wins on judgement, on anything physical, and with callers who don't want to talk to a machine, and that last group is not small. A cost article that stops at the multiplier is selling you something.
Start with the caller. A Gartner surveyof 5,728 customers in December 2023, published July 9, 2024, found that 64% would prefer companies didn't use AI for customer service, and 53% would consider switching to a competitor. That's not a fringe view. It was most of the people Gartner asked.
Gartner reported a related finding on August 4, 2026: 87% of customers say companies using generative AI for customer service must provide access to a human agent. I've only seen the headline of that release, not its methodology, so weigh it accordingly. It points the same way as the 2024 survey.
And the Pew Research Centerfound in a June 2025 survey of 5,023 US adults that 50% were more concerned than excited about AI in daily life, up from 37% in 2021, and 76% said it is important to be able to tell whether content was made by AI or a person. That survey wasn't about phone calls, but it describes the mood your callers bring.
So the wrong model is "callers can't tell, and if they can, they don't care." Many can, and many do. The right model: an AI receptionist is acceptable to more people when it says what it is, handles the simple thing quickly, and gets them to a human the moment they ask. Therefore disclosure and a fast handoff aren't nice-to-haves; they're the price of admission.
Then judgement. A good receptionist hears panic in a voice and moves the caller up the queue. She knows the regular who always needs the 7:30 slot. She notices that a caller asking about fees is really asking whether they can afford care, and answers that question. An AI agent can be scripted for some of this; it can't be relied on for all of it.
Then the physical front desk. Walk-ins, deliveries, forms, payments at the counter, the lobby that needs a calm person in it. An AI phone agent does none of that. If your receptionist spends half the day on in-person work, the phone is only half her job, and the cost comparison should only count half her salary against the AI.
And regulated calls. A law firm's intake line or a medical practice's triage question carries consequences when it's answered wrong. That doesn't rule AI out, but it moves the cost of supervision and review up sharply. The law firm checklist works through what that supervision looks like for legal intake.
The practical design follows from all of this. Keep the person where the work is judgement and presence. Put AI where the work is routine and the alternative is voicemail. Let the AI hand off with the conversation attached so nobody repeats themselves. That's cheaper than two receptionists, kinder than a bot-only front desk, and it respects the 64%.
One more thing a person gives you: the answers themselves. Whatever answers your phone, human or AI, is only as good as what it knows about your prices, hours and services, and most of that should already be on your website. When we rebuilt BH Dental Corp's site, each treatment got its own page and the shop showed prices openly, which is exactly the kind of source material a receptionist, of either kind, answers from. That was website work, not a receptionist build, and I cite it only for that point.
Numbers we refuse to print
Two numbers that circulate in AI receptionist marketing, the share of calls that go unanswered and the share of callers who never call back, don't trace to anything you should budget on.Here's where each comes from.
"62% of calls to small businesses go unanswered." The origin is a January 18, 2016 post by 411 Locals, a marketing vendor. It monitored 85 businesses across 58 industries for 30 days. Of the calls, 37.8% were answered, 37.8% went to voicemail and 24.3% got no response. The 62% counts voicemail as unanswered. It's ten years old, the sample is tiny, the author sells marketing, and it doesn't describe your business in 2026. We don't use it as a current rate.
"85% of callers who can't reach you won't call back."I couldn't find a primary study. Blogs attribute it to Forbes, BIA/Kelsey or CallRail, without a link, date, sample or method. The 411 Locals post, often cited next to it, contains no callback data. We refuse it.
"80% of callers sent to voicemail hang up."Blogs attribute it to "Forbes" without naming a study, or to Marchex or Invoca vendor data, with numbers that drift between 80% and 86% depending on who is repeating it. I found no primary source with a sample and a method. We refuse it too, along with any "dollars lost to missed calls" figure built on top of these.
"AI receptionists cost 90% less."A vendor marketing line with no published method. We did our own comparison from BLS data and price pages instead, and the answer depends on what you're comparing: roughly 13.7x cheaper than a new hire for gap coverage, roughly 3.5 to 18x per minute against human services, and about the same per staffed minute as a receptionist who's already on the payroll.
"Replacing a receptionist costs X." No primary source gives a receptionist-specific figure. The most-quoted range comes from Gallup in March 2019, which wrote that replacing an employee can cost one half to two times annual salary. That's across all roles, with no receptionist breakdown and no published method, and it's commonly attributed to SHRM instead. Work Institute, an exit interview consultancy, uses 33.3% of base salary as a modelling assumption. Neither is a measured receptionist cost, so neither goes into our arithmetic.
What we can say about turnover is modest. BLS JOLTSshows a 2025 average monthly quits rate of 2.0% for total nonfarm and 2.0% for health care and social assistance. JOLTS measures industries, not occupations, so there is no official receptionist quits rate, and we don't print one.
What to use instead.Your phone system already knows how many calls went to voicemail, how many were abandoned and when. Pull 30 days of logs. That number beats every benchmark above, because it's yours, it's current and nobody is selling you anything with it.
Red flags in a cost pitch
If a vendor's cost pitch leans on any of the following, slow down.None of them means the product is bad. All of them mean the math you were shown isn't the math you'll pay.
Seven red flags
- The salary is compared to the subscription: Salary understates a person by about a third. Ask for loaded cost, or multiply by roughly 1.5 yourself.
- The whole receptionist is compared to the AI: The AI replaces some phone minutes, not the front desk. Compare it to the hours and calls it will actually handle.
- Missed-call statistics without a source: 62% unanswered, 85% never call back, 80% hang up on voicemail. Ask for the study, the sample and the year.
- An accuracy or containment rate as fact: A rate a vendor publishes about its own product is the vendor's measurement, not an independent one. Ask how it was measured and on whose calls.
- No overage rate on the page: A bundle is only cheap if you stay inside it. If the price past the bundle is not published, get it in writing.
- Setup and integration left out: Calendar, CRM and practice management connections cost time or money. If the quote is only the monthly plan, it is incomplete.
- No human handoff in the plan you are quoted: Given the Gartner findings on customer preference, a plan with no transfer to a person is cheaper for a reason.
One more, specific to the cheapest plans: some entry tiers restrict features you'll need. Trillet's $49 plan is inbound only; Rosie lists live call transfers on its Scale tier rather than the entry one. Check that the plan in the quote is the plan that does the job, not the plan with the prettiest price.
Limitations
This comparison is only as good as its inputs, and several of them have edges you should know about.
- The $57,200 loaded figure is our arithmetic. It applies the ECEC wage share for all private office and administrative support workers to receptionists, which is an assumption, not a measurement.
- OEWS wages are for May 2025. Pay has likely moved since, and we have no official figure for 2026 receptionist wages yet.
- We did not find a BLS series for hours actually worked versus paid for receptionists, so our per-minute receptionist cost uses paid hours and understates the true cost per working minute.
- Every vendor price is a list price checked on September 27, 2026. Discounts, contracts, annual billing and promotions change the numbers, and pages change without notice.
- The worked scenario uses an assumed call volume and length. Your logs will produce a different answer, possibly a very different one.
- We did not measure answer quality, accuracy or caller satisfaction for any vendor, because no independent benchmark of commercial AI receptionists exists that we could find.
- The Gartner and BLS web pages block automated checks; their figures were confirmed through the BLS Public Data API, WebFetch or search, and the August 2026 Gartner finding was confirmed at headline level only.
- This is not legal, tax or employment advice. Talk to counsel about recording consent, disclosure and regulated intake in your state.
None of those limits flip the direction of the answer. They do mean the multipliers are good to within a range, not to the dollar, and you should re-run them with your own payroll and call data before you decide.
Three things to do this week
You can have a real answer for your own business in about a week, with no vendor call.
- 1. Pull 30 days of call logs and count calls that reached voicemail or were abandoned, split by time of day. That is the size of your gap, in your numbers.
- 2. Work out your receptionist's loaded cost from payroll (wages, taxes, benefits, paid leave), then divide by paid hours and by 60. Compare that per-minute figure with the vendor rates above.
- 3. Price the gap three ways: your current answering service or voicemail, one packaged AI plan that fits your minutes, and one with a human handoff. Take the cheapest option that still gets distressed and high-value callers to a person.
If your calls turn out to be specific enough that no packaged plan fits, that's the point to talk to someone who builds these. Otherwise buy the plan, keep the person, and put the AI on the hours she can't cover.
For a longer example of what that looks like in a dental office, including where the handoff sits, see our dental voice receptionist walkthrough.
If you build rather than buy
Beyond the productized AI Receptionist, our engagement bands are: discovery and workflow audit $9k to $22k (2 to 4 weeks); a single-workflow agent $28k to $70k (4 to 9 weeks); a multi-workflow platform $70k to $180k (9 to 16 weeks); and an enterprise or regulated build $180k to $420k+ (14 to 24 weeks). Senior-led work is $150 to $225 an hour, retainers run $2,500 to $9,500 a month, source code and IP transfer to you, and every build carries a 30-day post-launch warranty. Most small offices won't need any of the bands; a packaged plan or the productized receptionist covers the gap. Call +1 (424) 272-5601.
All prices checked September 27, 2026. BLS figures: OEWS May 2025, ECEC June 2026, JOLTS 2025.
Pricing the Gaps at Your Front Desk?
Book a discovery call with Frenchy Digital, a senior-led Black-owned Los Angeles agency. We map your after hours, lunch and overflow calls, compare the options on published prices, and send a fixed-price phased proposal within 5 business days. Call +1 (424) 272-5601.
Pricing the Gaps at Your Front Desk?
Book a discovery call. We map your after hours, lunch and overflow calls, price the options side by side, and send a fixed-price phased proposal within 5 business days.
1517 S Bentley Ave Apt 204, Los Angeles CA 90025
Frequently Asked Questions
Sources & References
- 1BLS, Occupational Employment and Wages, May 2025: 43-4171 Receptionists and Information Clerks↗
- 2BLS, Occupational Employment and Wages news release, May 2025 data (USDL-26-0725, May 15, 2026)↗
- 3BLS Public Data API, OEWS series for 43-4171 national annual mean↗
- 4BLS Occupational Outlook Handbook, Receptionists↗
- 5BLS, Employer Costs for Employee Compensation, June 2026 (released September 9, 2026)↗
- 6BLS, ECEC Table 2: private industry by occupational group, June 2026↗
- 7BLS, JOLTS annual quits rates by industry, 2025↗
- 8California Department of Industrial Relations, minimum wage↗
- 9Ruby, virtual receptionist pricing↗
- 10PATLive, answering service pricing↗
- 11Abby Connect, pricing↗
- 12Smith.ai, receptionist pricing↗
- 13Smith.ai, AI Receptionist pricing↗
- 14Dialzara, pricing↗
- 15RingCentral, AI Receptionist pricing↗
- 16Trillet, pricing↗
- 17Twilio, Programmable Voice pricing, United States↗
- 18Deepgram, pricing↗
- 19Gartner, survey finds 64% of customers would prefer that companies didn't use AI for customer service (July 9, 2024)↗
- 20Gartner, survey finds 87% of customers say companies using GenAI for customer service must provide access to a human agent (August 4, 2026)↗
- 21Pew Research Center, How Americans View AI and Its Impact on People and Society (September 17, 2025)↗
- 22Gallup, This Fixable Problem Costs U.S. Businesses $1 Trillion (March 13, 2019)↗
- 23Work Institute, retention and turnover research↗
- 24411 Locals, small business owners don't answer 62% of phone calls (January 18, 2016)↗

